YouTube is taking action against users who employ ad blockers by implementing a three-strikes rule, which may result in restricted access to videos. Although the new policy has not been officially launched, it is currently being tested on select users worldwide. Those found in violation will be given the choice to disable their ad blocking software or subscribe to YouTube Premium.

The development was initially reported by WinFuture, based on a Reddit user’s account of the recent changes on YouTube. Subsequently, Android Authority obtained confirmation from YouTube regarding the global testing of the three-strikes rule.

If you are part of this test and using an ad blocker, you will receive a warning message and be given multiple opportunities to comply. Once the limit is reached, YouTube will temporarily disable video playback. The duration of this restriction is unclear, but it is presumed that users will need to either disable their ad blockers or subscribe to YouTube Premium to resume watching videos on the platform.

YouTube Premium subscription prices vary across regions, with a monthly cost of $12 in the United States. While the subscription offers additional benefits such as video saving and access to YouTube Music, it leaves users who solely wish to remove ads with limited alternatives. Unlike other streaming services like Hulu, YouTube is relatively new to combating ad blockers, and the impact of this move could be significant.

The response from Reddit users regarding these restrictions has been predominantly negative. Criticisms include concerns over YouTube’s perceived greediness. However, it remains uncertain whether the three-strikes rule will be fully implemented, leaving us with anticipation for future developments.

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