WhatsApp is reportedly working on a new feature called “Status Archive” for its WhatsApp Business application, allowing businesses to share their previous status updates with customers. This feature aims to improve customer engagement and enhance business communication. According to WABetaInfo, a reputable source tracking updates related to the Meta-owned platform, users will receive a notification within the Status tab of their WhatsApp account if the Status Archive feature is activated.

The notification will inform users that their status updates will now be archived on their device after 24 hours. This means businesses can republish archived status updates and share them with customers, providing an opportunity to showcase products, promotions, or important announcements. Users will have the ability to keep these archived status updates on their phones for up to 30 days, ensuring easy access to valuable business information.

It appears that Status Archive is designed exclusively for businesses, offering them a dedicated tool to effectively manage and reuse their status updates. Currently, the feature is being rolled out to select beta testers, with a broader release expected in the coming weeks.

WhatsApp’s status updates feature has already gained popularity, enabling users to share end-to-end encrypted text, videos, photos, and GIFs that disappear after 24 hours. With the introduction of Status Archive for businesses, WhatsApp aims to empower businesses to maximize their reach and strengthen customer interactions through the platform.

Stay tuned for more updates on the availability and further developments of WhatsApp’s Status Archive tool, as it promises to offer businesses valuable new capabilities for engaging with their customers.