JioCinema, the popular digital platform, has achieved unprecedented success during the TATA IPL 2023 finals, setting new records and captivating millions of viewers worldwide. The event witnessed an astounding 12 Crore unique viewers tuning in to watch the finals, solidifying TATA IPL as the most watched digital event globally.
JioCinema’s triumph in the TATA IPL can be attributed to its unique offerings, including 17 simultaneous feeds in 12 different languages, including 4K resolution, and the availability of multi-cam views. This enhanced viewing experience led to an impressive increase in the average time spent by viewers, surpassing 60 minutes per viewer per match.
The popularity of JioCinema soared as the platform registered over 2.5 crore app downloads, breaking the record for the most app installations in a single day. Additionally, JioCinema achieved a remarkable peak concurrency of 3.21 Crore viewers, setting a new world record for simultaneous viewership.
Throughout the 16th edition of TATA IPL, JioCinema garnered an astonishing 1700 Crore video views, showcasing its ability to captivate and engage audiences. The platform’s success was further enhanced through simultaneous social engagement initiatives like Jeeto Dhan Dhana Dhan, ensuring an immersive experience for fans.
JioCinema’s innovation extended beyond digital screens with its TATA IPL Fan Parks, present across 30 cities, enabling sports enthusiasts to enjoy out-of-home sports viewing in a digital format for the first time. This initiative added a new dimension to the overall viewer experience.
The exceptional customer engagement on JioCinema was accompanied by an extraordinary response from sponsors and advertisers. With 26 sponsors and over 800 advertisers, JioCinema recorded the highest-ever number of advertisers for TATA IPL, surpassing broadcast TV figures by 13 times. The reach achieved during the tournament even doubled that of HD TV within the initial five weeks of the season.
JioCinema’s success extended to connected TV, with over 40 advertisers exclusively on the platform. International brands, financial services, e-commerce, automobiles, and various B2C and B2B brands leveraged this opportunity to connect with their target audience.
Anil Jayaraj, Viacom18 Sports CEO, commented on this remarkable milestone, stating, “The record-breaking scale achieved on JioCinema, along with its precise targeting, cost flexibility, measurement capabilities, interactivity, reach, and integration, has provided significant advantages to sponsors and advertisers. This exceptional engagement and participation in the digital realm signify a turning point in the industry, where viewer preferences and advertiser choices have reshaped the future of viewership and advertising deployment.”
The phenomenal success of TATA IPL 2023 on JioCinema serves as a testament to the platform’s unrivaled appeal and the evolving landscape of digital entertainment and advertising.
