Sony India has unveiled its latest television series, the BRAVIA XR X90L, featuring the advanced Cognitive Processor XR. Building on the success of the BRAVIA XR OLED A80L Series TVs released in May, this new lineup aims to provide an exceptional visual and auditory experience by simulating human brain thinking, creating an immersive environment that replicates the real world. With impressive picture quality, lifelike contrast, and synchronized sound, the Cognitive Processor XR enhances the overall viewing pleasure.
The all-new Sony BRAVIA XR X90L series is available in three screen sizes: 189 cm (75″), 165 cm (65″), and 140 cm (55″), all powered by the Cognitive Processor XR. This processor goes beyond AI, offering human-like thinking for an immersive viewing experience.
The series boasts independent LED zones that generate lifelike contrast. XR 4K upscaling enhances content quality, while XR Sound Position ensures precise audio synchronization. Ambient Optimization adjusts brightness, and Auto HDR Tone Mapping optimizes PS5 gaming.
For gamers, the X90L series provides a convenient Game Menu to customize settings like VRR (Variable Refresh Rate) and Motion Blur Reduction. Additionally, a screen size feature enables focused gaming on a smaller screen.
With Google TV integration, the X90L series grants access to a wide range of apps and content, personalized recommendations, and seamless integration with Apple devices. Voice Search allows for hands-free navigation and control.
The BRAVIA Core app offers unlimited streaming of selected movies, while Dolby Vision and Dolby Atmos deliver immersive cinematic experiences. For optimized sound and picture settings, the TV can be connected with BRAVIA CAM. The minimalist One Slate design and slim stand further enhance the viewing experience.
The X-Protection PRO technology ensures durability and protection against environmental factors. Sony also emphasizes sustainability by reducing plastic usage and improving energy efficiency. The Eco Dashboard allows for customized energy-saving settings.
Quick Specifications: Sony BRAVIA X90L TV
- One Slate Design with Seamless Edge Bezel
- Screen sizes: 55″ (XR-55X90L), 65″ (XR-65X90L), and 75″ (XR-75X90L)
- Display: 4K (3840X2160)
- Processor: Cognitive Processor XR, XR Full Array LED Tech
- Display features: XR Contrast Booster, XR Triluminos Pro, XR Clear Image, XR 4K Upscaling, and XR Motion Clarity
- Sound: Acoustic Multi Audio and XR Surround with 3D surround upscaling, Dolby Atmos
- BRAVIA CAM and Gesture Controls
- Modes: Dolby Vision, Dolby Atmos, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
- Sensor: Ambient Optimization, Light Sensor, and Acoustic Auto Calibration
- Games: PlayStation 5 Feature, Game Menu
- BRAVIA CORE
- Google TV and Apple AirPlay 2/HomeKit
- Voice Search and Hands-Free Voice Control
- XR Protection PRO
- Made in India
Pricing and Availability
The Sony XR-55X90L (55″) is priced at Rs. 1,39,990, and the Sony XR-65X90L (65″) is priced at Rs. 1,79,990. Both models are currently available for purchase. The price and availability of the XR-75X90L (75″) will be announced at a later date.
These newly launched televisions can be found at Sony Centers, major electronic stores, and e-commerce portals such as Amazon.in throughout India.
Launch Offers
Starting from July 1st, 2023, Sony is offering an exciting combo deal on BRAVIA televisions and PS5 gaming consoles. Customers can receive a special discount of up to Rs. 24,000 when they purchase a PS5 along with any BRAVIA television from the FY23 XR range. This offer is available while stocks last.
