According to Ming-Chi Kuo, a prominent Apple analyst, the release of Apple’s mixed-reality headset may be delayed until the fourth quarter of 2023 or early 2024. This revised timeline deviates from the previous prediction of mass shipments in the third quarter of 2023. Kuo also mentioned that investors are more concerned about the impact of the product announcement on customer perception rather than shipment numbers. If the device does launch this year, it is expected that the shipment volumes will be lower than initially estimated.
Additionally, analysts from Morgan Stanley anticipate that Apple’s headset will enter mass production in October and hit the market by December, coinciding with the holiday season. This projection aligns closely with Kuo’s forecast. Sources indicate that Apple’s supply chain is preparing to assemble a limited quantity of 300,000 to 500,000 headsets in 2023.
There is widespread anticipation that Apple will officially announce the headset during its WWDC keynote. Consequently, more information regarding the device’s release date is expected to emerge soon. For comprehensive coverage of Apple’s announcements throughout the day, you can follow MacRumors.com and @MacRumorsLive on Twitter.
|Fourth Quarter 2023||Possible launch of Apple’s mixed-reality headset|
|Early 2024||Possible launch of Apple’s mixed-reality headset|
|October 2023||Apple’s headset enters mass production|
|December 2023||Apple’s headset launches in time for the holiday period|
|300,000 to 500,000 headsets||Assembled quantity by Apple’s supply chain in 2023|