Apple has generated significant buzz ahead of this year’s WWDC (Worldwide Developers Conference) by teasing the advent of a “new era” and the opportunity to “code new worlds.” These intriguing statements have fueled anticipation for the anticipated unveiling of Apple’s mixed-reality headset.
Apple’s tweet, shared earlier today, alluded to the forthcoming “new era,” cleverly tapping into the heightened expectations surrounding the upcoming WWDC keynote. It is widely speculated that this event will witness the introduction of a groundbreaking new device and operating system, marking a significant milestone for Apple comparable to the momentous launch of the original Apple Watch back in September 2014. Consequently, it appears fitting to associate the commencement of a “new era” with this highly anticipated announcement.
In a similar vein, Apple further stoked excitement by publishing a blog post titled “Code new worlds” on the Apple Developer website yesterday. The carefully chosen phrase suggests that developers will possess the capacity to craft captivating augmented-reality and virtual-reality experiences specifically tailored for Apple’s upcoming headset.
What makes these expressions particularly noteworthy is their novelty; prior to this, Apple had not utilized the terms “new era” or “code new worlds.” This deliberate choice in rhetoric signals an escalation in hype surrounding the imminent keynote event. While Apple CEO Tim Cook did refer to the “beginning of a new era for iPhone” during the announcement of the iPhone 12 in October 2020, such bold proclamations preceding events, particularly for WWDC, are relatively uncommon. Notably, Bloomberg’s Mark Gurman predicts that this keynote will likely exceed two hours in duration, making it one of Apple’s longest ever.
As Apple fans and tech enthusiasts eagerly await the start of WWDC, the tantalizing hints about a “new era” and the ability to “code new worlds” only serve to heighten the anticipation surrounding Apple’s upcoming announcement. It remains to be seen how these promises will materialize, but it is evident that Apple is poised to captivate its audience with groundbreaking advancements and transformative experiences.