iPhone maker Apple is set to expand its manufacturing operations in India by producing its popular wireless earbuds, AirPods, at Foxconn’s state-of-the-art factory in Hyderabad.
Foxconn, a leading global electronics manufacturer, has allocated a substantial investment of USD 400 million towards its Hyderabad plant. This facility is projected to commence mass production by December 2024.
“The Foxconn Hyderabad factory has been designated for the production of AirPods, with mass production anticipated to commence by December,” stated a reliable source to PTI.
This affirmation was substantiated by another well-informed source with knowledge of the matter.
An email inquiry sent to both Apple and Foxconn remained unanswered at the time of reporting.
Significance and Market Position
With this strategic move, AirPods will become the second product category, following the iPhone, to be manufactured in India. Apple’s AirPods hold a dominant position in the TWS (true wireless stereo) market globally.
In the last quarter of December 2022, Apple commanded a 36 per cent share of the worldwide TWS market, according to research firm Canalys. In comparison, Samsung held a 7.5 per cent share, Xiaomi 4.4 per cent, Boat 4 per cent, and Oppo 3 per cent.
Xiaomi’s Local Production
Notably, Xiaomi also entered the Indian TWS manufacturing landscape this year, commencing production at the Optiemus Electronics plant in Noida.
The decision to manufacture AirPods in India marks a significant milestone in Apple’s journey of local production. As the global TWS market leader, Apple’s expansion into India’s manufacturing sector is poised to have far-reaching implications for both the industry and consumers.